Green giants how smart companies turn sustainability into billion-dollar businesses
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, New York :
American Management Association
2015.
2015. |
| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630035706719 |
| Summary: | What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: Iconoclastic Leadership fueled by deep conviction and a rebellious streakDisruptive Innovation that uses sustainability to spur the development of radically better product |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (305 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781680159127 9780814436141 |
