Data driven how performance analytics delivers extraordinary sales results
A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Somerset, New Jersey :
Wiley
[2015]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630011606719 |
| Sumario: | A ""how-to"" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her tea. |
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| Notas: | Includes index. |
| Descripción Física: | 1 recurso electrónico (272 páginas) : ilustraciones |
| Bibliografía: | Includes bibliographic references and index. |
| ISBN: | 9781119207559 9781119043362 |
