How to use type

This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design.The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and comm...

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Detalles Bibliográficos
Autor principal: Marshall, Lindey (-)
Otros Autores: Meachem, Lester
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Laurence King Publishing 2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629750406719
Descripción
Sumario:This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design.The authors discuss who uses type, where and when type is employed, audience and appropriateness of type, and communication. The book includes basic information about type and its terminology, using typefaces, designing and communicating with type, color and movement, experimentation with type, and production issues. Throughout, examples are drawn from design for both print and screen. How to Use Type includes
Notas:Description based upon print version of record.
Descripción Física:1 online resource (208 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781780672069