Enhance inbound and outbound marketing with a trusted single view of the customer

IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaign...

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Detalles Bibliográficos
Autor Corporativo: International Business Machines Corporation (-)
Otros Autores: Ballard, Chuck Author (author), Clyne, Deirdre Contributor (contributor), Case, Jon Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] IBM Corporation International Technical Support Organization 2014
Edición:1st ed
Colección:IBM redbooks.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629693406719

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