Enhance inbound and outbound marketing with a trusted single view of the customer
IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaign...
Autor Corporativo: | |
---|---|
Otros Autores: | , , |
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified]
IBM Corporation International Technical Support Organization
2014
|
Edición: | 1st ed |
Colección: | IBM redbooks.
|
Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629693406719 |