Enhance inbound and outbound marketing with a trusted single view of the customer

IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaign...

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Bibliographic Details
Corporate Author: International Business Machines Corporation (-)
Other Authors: Ballard, Chuck Author (author), Clyne, Deirdre Contributor (contributor), Case, Jon Contributor
Format: eBook
Language:Inglés
Published: [Place of publication not identified] IBM Corporation International Technical Support Organization 2014
Edition:1st ed
Series:IBM redbooks.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629693406719
Description
Summary:IBM Campaign® and IBM Interact are critical components in an Enterprise Marketing Management (EMM) platform. They are the foundation for optimizing your marketing campaign effectiveness, marketing operations, and multi-channel marketing execution. However, the effectiveness of the marketing campaigns is highly dependent on the quality, accuracy, and completeness of the underlying customer information used by the EMM platform. IBM InfoSphere Master Data Management (MDM) is a trusted source of that complete, accurate, customer information. Using your master data as the basis for running marketing campaigns provides the best information available for the best possible return-on-investment for your marketing operations. This IBM Redbooks® publication describes how master data about customers is extracted from an MDM hub and delivered through an "information supply chain" to your marketing data repository. This information supply chain includes capabilities such as data integration, metadata management, industry data models, and workload-optimized analytics appliance. The intent of this book is to give marketing organizations (both the business and IT functions for marketing) a blueprint for how to architect your EMM solution in a way that best takes advantage of your trusted master data.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (1 v.) : ill
Bibliography:Includes bibliographical references.
ISBN:9780738439556