Selling electronic media
""Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them.""Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensi...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Focal Press
1999.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629616406719 |
| Sumario: | ""Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them.""Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports o |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (483 p.) |
| Bibliografía: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9780080885575 9781136026263 9781136026256 |
