Commercial data mining processing, analysis and modeling for predictive analytics projects
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Waltham, MA :
Morgan Kaufmann, an imprint of Elsevier
2014.
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| Edition: | 1st edition |
| Series: | Savvy manager's guides.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629464906719 |
| Summary: | Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. < |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (ix, 288 pages) : illustrations (some color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780124166585 |
