Safeguarding intangible assets
Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 perce...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Oxford :
Butterworth-Heinemann
2014.
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| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629385306719 |
| Summary: | Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (xxii, 167 pages) |
| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9780128006023 |
