The social commerce handbook : 20 secrets for turning social media into social sales

The social commerce handbook 20 secrets for turning social media into social sales

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. " The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn...

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Bibliographic Details
Other Authors: Marsden, Paul author (author), Chaney, Paul, 1955- author
Format: eBook
Language:Inglés
Published: New York : McGraw-Hill [2013]
Edition:1st edition
Subjects:
Marketing > Social aspects.
Internet marketing > Social aspects.
Social media > Economic aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629314706719
Table of Contents:
  • Play the impulse game
  • Involve them
  • The experiential imperative
  • Incentivize intelligently
  • Sell with scarcity
  • Build consistency
  • Reciprocity rules
  • Social validation
  • Arm yourself with authority
  • Like and be loved
  • Drive discovery
  • Be purpose driven
  • Deliver zmots
  • Flip the funnel
  • Interest pays
  • Sell shovels
  • Shopping first, social second
  • Sell to niche markets
  • Get rated. get reviewed
  • Go mobile.

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