Cita APA (7a ed.)

Kotler, P., & Kotler, P. (2008). Rethinking marketing: Sustainable market-ing enterprise in Asia (2nd ed.). Pearson/Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Philip Kotler. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. 2nd ed. Singapore: Pearson/Prentice Hall, 2008.

Cita MLA (9a ed.)

Kotler, Philip, y Philip Kotler. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia. 2nd ed. Pearson/Prentice Hall, 2008.