Rethinking marketing sustainable market-ing enterprise in Asia
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case s...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Singapore :
Pearson/Prentice Hall
c2008.
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| Edition: | 2nd ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629259506719 |
| Summary: | This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them. |
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| Physical Description: | 1 online resource (1 v.) : ill |
| Bibliography: | Includes bibliographical references. |
