No bullshit social media : the all-business, no-hype guide to social media marketing

This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improveme...

Full description

Bibliographic Details
Other Authors: Falls, Jason Author (author), Deckers, Erik Contributor (contributor)
Format: eBook
Language:Inglés
Published: [Place of publication not identified] Que 2012
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629210106719
Description
Summary:This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.
Item Description:Bibliographic Level Mode of Issuance: Monograph
Physical Description:1 online resource (1 v.) : ill
Bibliography:Includes bibliographical references.
ISBN:9780789748010