The little book of big PR 100+ quick tips to get your small business noticed

Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives yo...

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Detalles Bibliográficos
Otros Autores: Witter, Jennefer, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Management Association 2015.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629203106719
Descripción
Sumario:Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budg
Notas:Includes index.
Descripción Física:1 online resource (140 p.)
ISBN:9780814434376