How to make money marketing your Android apps understanding Google's open sales model

A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, ca...

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Bibliographic Details
Main Author: Hughes, Jeffrey (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, New Jersey : FT Press 2011.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629157806719
Description
Summary:A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”. Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed model — if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
Item Description:Imprint from p. [20].
"FT Press Delivers digital shorts"--Cover.
Physical Description:1 online resource ([20] p.)
ISBN:9780132732048
9781283003735
9786613003737
9780132732031