Creating and marketing new products and services
It’s no secret that some of the most successful companies, such as 3M, Procter and Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfu...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
Auerbach Publications, an imprint of Taylor and Francis
2014.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629132406719 |
Tabla de Contenidos:
- Chapter 1: The Proactive New Product Development Process
- Chapter 2: New Product Innovation Strategy
- Chapter 3: Opportunity Identification and Idea Generation : The Fuzzy Front End1
- Chapter 4: Out of the Fuzzy Front End into the Design Phase
- Chapter 5: The Concept Test
- Chapter 6: Perceptual Maps
- Chapter 7: Estimating Sales Potential
- Chapter 8: Proactive New Product Development Process
- Chapter 9: Product/Market Testing
- Chapter 10: Into the Market : Launch
- Chapter 11: Global New Product Development
- Chapter 12: Sustainability in Innovation.
