Creating and marketing new products and services
It’s no secret that some of the most successful companies, such as 3M, Procter and Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfu...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, FL :
Auerbach Publications, an imprint of Taylor and Francis
2014.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629132406719 |
| Sumario: | It’s no secret that some of the most successful companies, such as 3M, Procter and Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing the foundation required to understand the role of new product development in the innovating organization.The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of sustainability in innovation, open innovation strategies, and international co-development efforts of new products and services. Explaining how to manage the development and marketing of new products and services, this book will teach you how to: |
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| Descripción Física: | 1 online resource (xxv, 412 p.) : ill |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781040074329 9780429171192 9781482203608 9781482203615 |
