Lessons for competing in the tough world of retail
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the ri...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, New Jersey :
FTPress Delivers
2010.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629131906719 |
| Sumario: | This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier. According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true-- not ideal --marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable.... |
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| Notas: | Description based on resource description page (viewed Mar. 29, 2011). "This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman."--Resource description page. "An e-burst of inspiration from the best books"--Cover. |
| Descripción Física: | 1 online resource ([21] p.) |
| Bibliografía: | Includes bibliographical references (p. [20-[21]). |
| ISBN: | 9780132698016 9781282941489 9786612941481 9780132694933 |
