Maintaining Financial Success and Expanding into Other Markets at FeedMyPet.com
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson
2014.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629131306719 |
| Sumario: | This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Charles A. Wood, Duquesne University. |
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| Descripción Física: | 1 online resource (10 pages) |
| ISBN: | 9780133822410 |
