Maximizing value propositions to increase project success rates
Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resul...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
[Place of publication not identified]
CRC Press
2017.
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| Edition: | 1st edition |
| Series: | Little big book series (Boca Raton, Fla.)
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629118806719 |
Table of Contents:
- Front Cover
- Dedication
- Contents
- Preface
- Acknowledgments
- About the Authors
- 1. Importance of Value Propositions
- 2. The Opportunity Center: A New Approach to Capture Ideas and Concepts
- 3. The Value Proposition
- 4. Stage I-Identify New or Revised Product or Improvement Proposals
- 5. Stage II-Opportunity Analysis
- 6. Stage III-Prepare the Value Proposition
- 7. Stage IV-Value Proposition Presentation
- 8. When the Team That Created the Idea or Concept Develops the Value Proposition
- Glossary.
