Maximizing value propositions to increase project success rates
Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resul...
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| Format: | eBook |
| Language: | Inglés |
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[Place of publication not identified]
CRC Press
2017.
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| Edition: | 1st edition |
| Series: | Little big book series (Boca Raton, Fla.)
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629118806719 |
| Summary: | Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for con |
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| Physical Description: | 1 online resource (212 pages) : illustrations |
| ISBN: | 9781040084588 9780429254291 9781466570757 9781466570764 |
