Let their mouseclicks do the walking how consumers use the internet to shop
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, New Jersey :
FTPress Delivers
2010.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629067006719 |
| Sumario: | This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the “cybermediaries”: how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently…. |
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| Notas: | Cover title. Author's name at head of title. Excerpted from the author's "The truth about what customers want." Cf. resource description page (viewed Jan. 12, 2011). |
| Descripción Física: | 1 online resource ([4] p.) |
| ISBN: | 9781282808577 9786612808579 9780132599313 |
