Sensory marketing smells like profits
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
FTPress Delivers
2011.
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| Edición: | 1st edition |
| Colección: | FT Press Delivers elements.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629066006719 |
| Sumario: | This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns…. |
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| Notas: | Cover title. Author's name at head of title. Excerpted from the author's "The truth about what customers want." Cf. resource description page (viewed Jan. 12, 2011). |
| Descripción Física: | 1 online resource ([4] p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780132609784 9781282808584 9786612808586 9780132599320 |
