Sensory marketing smells like profits

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...

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Bibliographic Details
Main Author: Solomon, Michael R. (-)
Format: eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FTPress Delivers 2011.
Edition:1st edition
Series:FT Press Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629066006719
Description
Summary:This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns….
Item Description:Cover title.
Author's name at head of title.
Excerpted from the author's "The truth about what customers want." Cf. resource description page (viewed Jan. 12, 2011).
Physical Description:1 online resource ([4] p.)
Bibliography:Includes bibliographical references.
ISBN:9780132609784
9781282808584
9786612808586
9780132599320