Crowdsourcing your brand how to tap customer desire

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyer...

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Detalles Bibliográficos
Autor principal: Libert, Barry (-)
Otros Autores: Spector, Jon, 1956-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, New Jersey : FTPress Delivers 2010.
Edición:1st edition
Colección:FTPress Delivers elements.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629058106719
Descripción
Sumario:This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. Get your customers to help you build your brand, enhance your offerings, and broaden your base of buyers! There are several ways your company can tap the priceless desire of customers to expand your product or service base. Starting with MasterCard, a pioneer in tapping the online community for help in selling services and products, a few examples are included….
Notas:Cover title.
Imprint from cover p. [3].
Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
Descripción Física:1 online resource ([8] p.)
ISBN:9780137083091
9781282598898
9786612598890