Distribution a short guide to getting your new product or invention to customers
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. “Build it, and they will come.” That rare...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, New Jersey :
FTPress Delivers
2010.
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| Edición: | 1st edition |
| Colección: | FTPress Delivers elements.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629055106719 |
| Sumario: | This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. “Build it, and they will come.” That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let’s consider each …. |
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| Notas: | Cover title. Imprint from cover p. [3]. |
| Descripción Física: | 1 online resource ([8] p.) |
| ISBN: | 9780137079711 9781282519640 9786612519642 |
