Case studies in marketing
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New Delhi, India :
Dorling Kindersley (India)
2011.
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| Edition: | 1st edition |
| Series: | Pearson Casebook Series
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629023106719 |
| Summary: | Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum. |
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| Physical Description: | 1 online resource (164 pages) |
