Maximizing lead generation : the complete guide for B2B marketers
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renow...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Que Pub
2012
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629019906719 |
| Sumario: | Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more: Linking lead generation and management to salesforce productivity Building a marketing database that offers real competitive advantage Identifying the media that work today - and avoiding the ones that don't Developing and executing highly-effective campaigns, step-by-step Achieving excellence in response planning and management Qualifying leads: Separating wheat from chaff Using new Lead Nurturing techniques to convert "duds" into "diamonds" Tracking campaign results and demonstrating value Anticipating the fast-evolving future of lead generation |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (vi, 206 p.) : ill |
| ISBN: | 9780132748612 9780789741141 |
