The truth about finding and using customer momentum and the wisdom of crowds
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers
c2011.
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| Edición: | 1st edition |
| Colección: | Truth about (FT Press)
FT Press Delivers elements. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629004806719 |
| Sumario: | "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page. |
|---|---|
| Notas: | Description based on resource description page (viewed Jan. 10, 2011). "An e-burst of inspiration from the best books"--Cover. |
| Descripción Física: | 1 online resource ([12] p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781282767911 9786612767913 |
