The tasti d-lite way : social media marketing lessons for building loyalty and a brand customers crave

The tasti d-lite way social media marketing lessons for building loyalty and a brand customers crave

Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way , the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meani...

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Detalles Bibliográficos
Otros Autores: Amos, James, author (author), Emerson, B. J., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, United States of America : McGraw-Hill Education 2013.
Edición:1st edition
Materias:
Tasti D-Lite (Firm)
Customer loyalty.
Internet marketing.
Social media.
Branding (Marketing)
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628981506719
Tabla de Contenidos:
  • Introduction to a Tasti story
  • The race for transparency
  • Going behind the brand
  • Character in 140 characters
  • Don't be boring (and other thoughts on relevance)
  • You can't outsource relationships
  • Rolling with the big boys
  • Brand stewardship
  • The location business
  • Meet your co-creators
  • The social future.

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