The tasti d-lite way social media marketing lessons for building loyalty and a brand customers crave
Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way , the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meani...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, United States of America :
McGraw-Hill Education
2013.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628981506719 |
| Sumario: | Create growth via social media-powered customer loyalty strategies Tasti D-Lite has put itself on the map through its innovative merging of loyalty programs and social media. In The Tasti-D-lite Way , the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing. Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and go from social megligence to social friendly to forge meaningful, one-to-one relationships with customers. James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including The Transparent Leader and You Can Do It . He is the author of The Complete Idiot’s Guide to Franchising and Focus or Failure BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie. As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (1 v.) : ill |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283549882 9780071799386 9786613862334 |
