The handbook of strategic public relations and integrated communications
The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more im...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill
2012.
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| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628980206719 |
| Sumario: | The second edition of this resource includes 70 leading authors in the field of public relations and communications, 27 new chapters and 44 new authors addressing the major changes in the field. Each chapter has a QR code that links to the contributors' biography, chapter introduction, more images, mobil and full websites for the book. |
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| Notas: | Rev. ed. of: The handbook of strategic public relations & integrated communications. c1997. |
| Descripción Física: | 1 online resource (xviii, 904 p. ) ill |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283425643 9786613425645 9780071770989 |
