Designing the moment : from first impression to conversion

Designing the moment from first impression to conversion

"In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Fr...

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Detalles Bibliográficos
Otros Autores: Hoekman, Robert, author (author), Hoekman, Robert (-), Sweeney, Mary
Formato: Vídeo online
Idioma:Inglés
Publicado: [United States?] : New Riders 2008.
Edición:1st edition
Materias:
Web sites > Design.
Electronic videos.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628975006719
Descripción
Sumario:"In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users."--Resource description page.
Notas:Title from resource description page (viewed March 10, 2009).
Descripción Física:1 online resource (1 streaming video file (55 min., 6 sec.) ) digital, sd., col
Créditos de Producción:Development editor, Wendy Sharp ; cinematographer, Colin McAuliffe ; video editor, Kathleen Dargis.

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