Smarter pricing how to capture higher margins from your market
Pricing, the most neglected element of the marketing mix can have an unrivalled impact on the bottom line. This text helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Financial Times/Prentice Hall
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628920606719 |
Tabla de Contenidos:
- Smarter Pricing How to capture more value in your market Contents 1. Pricing by voodoo or bingo? there's a better way. CUSTOMERS - SMARTER WAYS TO UNDERSTAND THEM 2. When they say price, they really mean value 3. What would you pay for this? perils and pitfalls of pricing research 4. Price discrimination segmenting by price sensitivity 5. Customers behaving badly how price can help COMPETITORS - SMARTER WAYS TO OUTWIT THEM 6. Standing out from the crowd pricing's role in positioning and differentiation 7. Competing with value players hit back with benefits 8. Fighting price wars planning to escape pain COMPANY SUCCESS SMARTER WAYS TO CAPTURE VALUE 9. Fixing the right price structures, segments and stairways 10. Communicating prices creating positive perceptions 11. Why pay more? how to get higher prices 12. Pricing success keeping discipline, measuring results EXECUTIVE SUMMARY & LAST WORD 13. Smarter pricing the five minute version The last word on price
