Smarter pricing how to capture higher margins from your market
Pricing, the most neglected element of the marketing mix can have an unrivalled impact on the bottom line. This text helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Financial Times/Prentice Hall
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628920606719 |
| Sumario: | Pricing, the most neglected element of the marketing mix can have an unrivalled impact on the bottom line. This text helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (x, 215 p. ) ill |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9786610602254 9781280602252 9781405872171 9780273741329 |
