Superior customer value strategies for winning and retaining customers
Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Boca Raton, Fla. :
CRC Press
2012.
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| Edition: | Third edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628852406719 |
| Summary: | Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Anal |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (313 p.) |
| ISBN: | 9780429248634 9781439898406 9781439861295 |
