Tapping into the collective wisdom of community to make great products

This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you design better products and services than you could ever create by yours...

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Bibliographic Details
Main Author: Libert, Barry (-)
Other Authors: Spector, Jon, 1956-
Format: eBook
Language:Inglés
Published: [Upper Saddle River, N.J. : FTPress Delivers c2010]
Edition:1st edition
Series:FTPress Delivers elements.
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628773806719
Description
Summary:This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How your customers can help you design better products and services than you could ever create by yourself! There’s much to be said for tapping the collective wisdom of a community for product ideas. It gives customers a vested interest in the results and helps guarantee that they’ll like what they’ve created. Many companies have pioneered product development by people not on their payroll. They range from food giants to the inventors of a popular virtual world that has confounded the skeptics….
Item Description:Cover title.
Imprint from cover p. [3].
Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).
Physical Description:1 online resource ([6] p.)
ISBN:9780137082759
9781282519787
9786612519789