PR 2.0 is here combine traditional PR with social media for heightened results
"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your...
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
Pearson Education publishing as FTPress Delivers
c2010.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628764206719 |
| Summary: | "This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward"--Resource description page. |
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| Item Description: | Cover title. "An e-burst of inspiration from the best books." |
| Physical Description: | 1 online resource ([8] p.) |
| ISBN: | 9780131377691 9781282518155 9786612518157 |
