Eyetracking web usability
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to underst...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Berkeley, Calif. :
New Riders
c2010.
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| Edición: | 1st edition |
| Colección: | Voices That Matter
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628763306719 |
| Sumario: | Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web. |
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| Notas: | Description based on print version record. Includes index. |
| Descripción Física: | 1 online resource (xix, 437 p.) : ill |
| ISBN: | 9780321473943 9780321714077 9780321510020 9786612430435 9781282430433 9781282677531 9788131749135 9786612677533 |
