Proactive marketing for the new and experienced library director going beyond the gate count
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Kidlington, United Kingdom :
Chandos Publishing
2014.
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| Edición: | 1st edition |
| Colección: | Chandos information professional series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628697106719 |
Tabla de Contenidos:
- Cover; Proactive Marketing for New and Experienced Library Directors: Going beyond the gate count; Copyright; Contents; List of figures and tables; About the authors; Acknowledgments; List of acronyms; Preface; Proactive marketing and the current situation; Ineffective, passive marketing: a failure at academic libraries; Proactive marketing as active marketing for the academic library; Using this book: an overview; About this book's readership; 1So you've inherited an academic library: promotion through physical space; New director visions and the academic library as a building
- The learning commons is not the universal answerRepurposing furniture and proactive marketing; Paying attention to the academic library's large-scale features; Valuing the library space as physical space; Beyond fixtures and materials; You've also inherited people; Breaking down the four-wall isolation; Conclusions; References; 2The academic library as an educational system; Academic libraries within parent institutions: getting on the same page; Keeping up with political and ethical situations; The academic library as a premier learner-centered environment
- What kind of academic library and educational system am I inheriting?Accountability and (or versus?) education; Conclusions; References; 3Your virtual presence should not go virtually ignored: the library website; Relationship to marketing; Potential for marketing; Marketing principle 1: make sure it works; Marketing principle 2: display it like they say it; Marketing principle 3: link-happy sites make users unhappy; Role of the director; Marketing to the academic researcher; Conclusions; References; 4From Facebook to face-to-face: getting your "friends" into the library
- The digital native conundrumMore than photos of kittens and food: Facebook as communication; The advantages; Our avatars, ourselves; Conclusions; References; 5Virtual spaces and virtual messages: social media as marketing; Joining the multiplayer set; The cloud (within the silver lining): ethical concerns; Chatting and learning: proprietary software and IM as teaching methods; If no one chats, did the library make a sound?; Reach out and teach someone: RSS feeds, podcasts, and remote conferencing; They like to watch: being there for students virtually
- Extra! Extra! Read all about it: RSS feedsPromoting the library with fun and games: Second Life; Conclusions; References; 6Engaging students through the arts and humanities: meaningful programming; Meaningful, accessible, and assessable programming as proactive marketing; An existing problem: where have all the students gone?; Forgetting the academic librarian as information specialist; Answering to personalized and individualized needs; Academic library programming and the engaged library director; That initial spark: planning for programming as proactive marketing in the humanities
- Preliminary planning for academic library programming
