Proactive marketing for the new and experienced library director going beyond the gate count
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Kidlington, United Kingdom :
Chandos Publishing
2014.
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| Edición: | 1st edition |
| Colección: | Chandos information professional series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628697106719 |
| Sumario: | Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (217 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780634685 |
