The psychology of consumer behavior
This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hillsdale, N.J. :
L. Erlbaum
1990.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628692906719 |
