The psychology of consumer behavior
This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior.
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hillsdale, N.J. :
L. Erlbaum
1990.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628692906719 |
| Sumario: | This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (218 pages) |
| Bibliografía: | Includes bibliographical references (p. 182-203) and indexes. |
| ISBN: | 9781134932894 9781134932825 9780203782002 |
