Optimize how to attract and engage more customers by integrating SEO, social media, and content marketing

Attract, engage, and inspire your customers with an ""Optimize and Socialize"" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and custo...

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Detalles Bibliográficos
Autor principal: Odden, Lee (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628685406719
Descripción
Sumario:Attract, engage, and inspire your customers with an ""Optimize and Socialize"" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and
Notas:Description based upon print version of record.
Descripción Física:1 online resource (xii, 243 p.) : ill
Bibliografía:Includes bibliographical references (p. 233-238) and index.
ISBN:9781118239575
9781280590399
9786613620224
9781118226384