Marketing to millennials reach the largest and most influential generation of consumers ever

Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.

Detalles Bibliográficos
Autor principal:	Fromm, Jeff (-)
Otros Autores:	Garton, Christie
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	New York : AMACOM [2013]
Edición:	1st edition
Materias:	Young adult consumers > Attitudes. Generation Y > Attitudes. Target marketing. Consumer behavior.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628683106719

Descripción
Sumario:	Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.
Notas:	Description based upon print version of record.
Descripción Física:	1 online resource
Bibliografía:	Includes bibliographical references and index.
ISBN:	9780814433232

Ejemplares similares