Marketing to millennials : reach the largest and most influential generation of consumers ever

Marketing to millennials reach the largest and most influential generation of consumers ever

Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.

Bibliographic Details
Main Author: Fromm, Jeff (-)
Other Authors: Garton, Christie
Format: eBook
Language:Inglés
Published: New York : AMACOM [2013]
Edition:1st edition
Subjects:
Young adult consumers > Attitudes.
Generation Y > Attitudes.
Target marketing.
Consumer behavior.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628683106719
Description
Summary:Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.
Item Description:Description based upon print version of record.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780814433232

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