Wired and dangerous how your customers have changed and what to do about it
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....
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| Format: | eBook |
| Language: | Inglés |
| Published: |
San Francisco :
Berrett-Koehler Publishers
c2011.
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| Edition: | 0 ed |
| Series: | Bk Business
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628658106719 |
| Summary: | In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company's customer service doesn't adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what today's customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provid |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (265 p.) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781605099774 9781283115179 9786613115171 9781605099767 |
