They just don't get it! changing resistance into understanding
They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't ""get"" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Berrett-Koehler
c2005.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628654306719 |
| Sumario: | They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't ""get"" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why.We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (159 p.) |
| Bibliografía: | Includes bibliographical references (p. 142). |
| ISBN: | 9781283268684 9786613268686 9781605096568 |
