101 design methods a structured approach for driving innovation in your organization

The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and method...

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Bibliographic Details
Main Author: Kumar, Vijay (-)
Format: eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley 2012.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628614606719
Description
Summary:The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Item Description:Includes index.
Physical Description:1 online resource (x, 326 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781118330241
9781283598859
9786613911308
9781118333068