Grow the core how to focus on your core business for brand success

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into...

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Detalles Bibliográficos
Autor principal: Taylor, David, 1964- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : John Wiley & Sons Ltd 2013.
Chichester, West Sussex : 2013.
Edición:1st edition
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628577306719
Descripción
Sumario:Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for br
Notas:"A brandgym book"--Cover.
Descripción Física:1 online resource (xvi, 237 pages) : illustrations (some color)
Bibliografía:Includes bibliographical references and index.
ISBN:9781119207894
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