Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand
Deliver a better business experience, for every kind of customer A ""one-size fits all"" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic diffe...
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Hoboken, New Jersey :
John Wiley & Sons
2012.
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Edición: | 1st edition |
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Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628577106719 |