Crafting the customer experience for people not like you how to delight and engage the customers your competitors don't understand
Deliver a better business experience, for every kind of customer A ""one-size fits all"" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic diffe...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628577106719 |
| Sumario: | Deliver a better business experience, for every kind of customer A ""one-size fits all"" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized cu |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (210 p.) |
| ISBN: | 9781283700467 9781118461648 |
